This two-minute read looks at how to ensure your home appeals to buyers looking for a family
When it comes to devising a marketing strategy to sell your home, the first step is establishing
your target buyer.
For example, if you’re selling a modern beautifully presented apartment then it’s likely that your
target audience will be young professional buyers or downsizers.
But if it’s a house that you’re bringing to market, then buyers with families should be at the
forefront of your mind.
The great thing about this group is that they tend to be committed buyers. They’ve usually done
their homework on local schools, creches and parks and have their hearts set on securing a
property in the area. Hence, when they fall in love with a property, they mean business.
Emotions play a big part in the purchase of a family property. Buyers are looking for their
‘forever home’, a property that will serve their purposes long term and be a safe and happy place
to raise their children.
A property viewing is like a first date – first impressions are crucial. Ensure the front of your
home looks tidy and welcoming. Paint your front door a strong colour and add some shrubs and
brightly coloured flowers. If you have a front gate, make sure that it closes (this will reassure
parents with young children).
Childproof the garden as much as possible. Make sure there are no obvious hazards like gaps in
fences, broken paving stones, unfenced ponds / water features. Add outdoor dining furniture so
that buyers can visualise themselves entertaining outdoors.
Think carefully about the furniture layout; your aim is to create a sense of flow. Also, consider
creating a defined ‘workspace’ so that parents who work from home can keep some separation
between work and play. Storage is another winning factor as parents will be looking for
somewhere to keep all their kids’ paraphernalia.
Ideally, you should dress at least one of the bedrooms with twin beds to send that subtle message
that your home would be ideal for raising children.
For more tips on getting the best price for your home, get in touch with us at Mannix Property Services.
Or book our FREE market valuation and appraisal here.